Every business needs to clearly define its market. You need to know exactly who are you selling to, where they are located, how you can develop a long term relationship.
Choosing a market that has the potential to grow over time; determine where you are going to do business; the need to be able to read the trends in the market ahead of competitors and taken action; knowing what your competitors are doing; determine your pricing strategy and payment terms; determine the quantity the target market can accommodate and the frequency of purchase.
MARKETING STRATEGY AND ANALYSIS
This form part of business plan and helps to achieving sales targets and build your brand image in the mind of target market.
Its important that before you can begin marketing your business or products/services you want to offer, you must first established that there is in fact a demand for your product/service. Once this is done, then you need to develop a strong corporate identity that reflects the business you are in. in fact its been said that your corporate identity reflects the soul of your business.
When you develop a marketing strategy for your business, you must incorporate all elements of marketing mix which can apply and be used in your business in the same way you cannot develop a strong brand and then fail to execute a policy regarding brand usage effectively. We can develop marketing plan that will help you to develop a marketing strategy that will work for your business and the product/service range you offer based on your marketing objectives.