SHAPE CUSTOMER BEHAVIOR
In tough times, basic price management becomes even more critical, as companies face customer-demand shifts and the threat of price wars. Managers therefore face a number of crucial questions:
- How must our strategic approach to pricing change in light of increased pricing volatility?
- Given declining demand, how should we respond to or avoid price wars?
- Where are the best—and fastest—opportunities to make pricing changes and capture near-term value?
- What are the “game-changers” in pricing specific to our industry and situation? Which will work for us, and how do we implement them?
BMA’s Pricing topic experts help clients use pricing as a powerful tool to shape customer behavior, boost earnings, and drive brand perception. By combining our deep expertise in consumer/customer insights with a sophisticated understanding of pricing strategy, we ensure that companies capture immediate profit through optimal pricing.