A SHARED VISION OF THE FUTURE
Without a clear corporate mission and a shared vision of the future to guide actions, the typical large company would be ungovernable. Several key questions are central to the development of mission and vision:
- For what broad principles and aspirations does our company stand?
- What specific medium-to-long-term strategic goals are we working toward?
- How do we ensure that our mission is broadly embraced across the organization and not just seen as words on paper?
- How should we develop and communicate our vision to foster the broadest possible alignment?
We have extensive experience in helping clients express their mission and sharpen their vision.